The fashion industry has largely reduced beauty to one size, shape, height, and race for a very long time. Ever since the days "heroin chic" in the nineties, the fashion industry has lacked diversity. All to often, we see the same girls on the runway and in the magazines. 5"10. Size zero. White. Is this what "beauty" looks like to everyone around the world? Top modelling agency IMG seems to have recognised that it is not.
IMG, which represents everyone from Gisele to Joan Smalls to Kate Upton, is now set to starting signing models regardless of their shape, size, age, race, and height. If you've got the talent, they'll sign you. "We want to be an ageless, raceless, weightless agency," IMG Models Senior Vice President and Managing Director Ivan Bart said. "We just want to represent the best people in the industry."